Why did Musk change Twitter to X? Elon Musk traded the blue bird logo with the hopes of greater opportunities under the X-logo. The re-branding of such a huge social platform has left business analysts talking.

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Twitter’s CEO Linda Yaccarino has confirmed that the logo swap was necessary even as the company is turning into a mega venture in both commerce and online payment system. Elon had successfully rolled out similar features at PayPal and X.com.

Why Did Musk Change Twitter To X?

Changing Twitter’s famed blue logo to a black-and-white “X” is a bold move.

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Daily users and marketing experts are yet to understand why Elon made such a move following a recent drop in ad revenue by 50 per cent.

Celebrities and business specialists have these to say.

“For most users and advertisers and folk in the tech world, the product itself is the problem… Putting a new name on it doesn’t change that in any material way.”

Boston College professor Michael Serazio.

Some people argue that massive logo and name rebranding may risk users viewing it as a new product altogether.

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Fears are running high that ‘X’ is not an original symbol when it comes to branding.

However, Yaccarino insists that “X is a futuristic symbol of unlimited interactivity. It will certainly include AI-powered payments in the buying and selling of goods and services.

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Debates on why Elon Musk changed Twitter to X are ongoing considering that the chief proprietor is a huge risk taker.